Users will soon have a updated setting that enables them to reduce the volume of AI-created media appearing in their streams. This move comes as the platform disclosed that it currently hosts over 1 bn content made with AI.
Testing and Rollout
This change is undergoing trials over the coming weeks before a full-scale launch. This development comes amid a rise in AI-generated material, spurred by new content generation software.
AI Content on Other Platforms
Recent reports that nearly a tenth of the quickest rising content creators on a competing service primarily display clips produced artificially. A large amount of this content is deemed low-quality AI content, a label for substandard, factory-style content that is typically illogical or bizarre.
Based on user feedback that many people appreciate content created using AI tools, from AI artwork to educational videos, and we want to offer the community the power to adjust the amount of that, according to their own likes,” commented a spokesperson.
Scale of AI Content
The service announced that there are presently over a billion videos on its app labeled as artificially created. In total, more than 100 m media items are added to the service every day, making clips made by AI a relatively small part of its overall inventory.
User Control Features
Viewers will be able to limit or boost the level of artificial media they view by accessing the “manage topic” feature in the app and selecting AI-made media. Further subjects that currently be modified under the filter include news, clothing, cosmetics, and dance.
Content Labeling and Policies
Its rules require users to identify convincing AI-generated content, and it bans dangerous AI impersonations of well-known individuals or critical incidents. Any believable AI-generated clip that is unmarked can be taken down under its community policies.
Furthermore, the app will henceforth apply an “AI-made” label to content created with its own AI tools, or detected by an industry-wide initiative for identifying AI-generated material. This measure is aimed to help prevent users from attempting to evade the tagging system.
AI Literacy Programs
TikTok is also introducing a two million dollar awareness program for experts and groups to create educational content about ethical AI use. This project will assist non-profit groups specializing in training coding and technology.
Content Safety Approach
TikTok has defended its safety measures, amid debate over proposals to cut jobs for hundreds of content moderators in the United Kingdom. The company is set to cut a significant number of roles in its trust and safety team in London, with labor groups and internet security professionals raising concerns that staff are being displaced by automated systems.
A company official explained that people-led review would still have a role, but automated tools can protect employees by filtering out the most harmful content before it has to be seen by staff. The company announced a significant reduction in explicit and harmful content handled by safety staff over the previous year due to intervention by its machine learning processes.
We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to limit contact with harmful content as rapidly, which is why a lot of the machine support is proving valuable process content quickly.”
